Everyone wants to get involved in social media marketing these days. Using social networking to promote a business can be very rewarding, but it also takes time and efforts. That said, using these proven SMM strategies will help you hit the ground running.
No matter the type of writing you are doing, develop engaging and unique titles for your work that force people to click on them. If you can do this, you have the potential to gain many more customers.
Let all of your existing customers know if you are going to start being active in social media. If they choose to join your page, many social networks can let your connections know that they’re following you. This is essentially free advertising and should not be underestimated. This type of ad is more valuable because people receive it from someone they trust; it works like a referral program.
Tie in all of the links you have in your social media sites together. For example, if you have a popular Twitter feed, you’ll want to link back to your blog. From that blog, you can link to Facebook. And all of these different sites can link back and forth to one another. On your profile page on Twitter, make sure to include the link to your Facebook page and blog. These links will help you reach out to a wider audience and the same people will be exposed to your content more than once.
Create special offers for social media followers. Offer customers something exclusive that is unavailable elsewhere. For instance, you could hold a contest. Or you can add in a special discount for followers for a limited time. You can make important announcements about your business on social media sites as well.
It is important to used varied content to entice people to follow the social media marketing campaign that you are promoting. Go ahead and add in links or any other related material to attract more people to your site. Ask your followers questions, hold giveaways and post interactive content. Converse and have a dialogue with your subscribers and followers. Seek product or service engagement rather than product placement. Don’t get your customers to focus on the prices of your products- get them to think about how it’ll fit into their lifestyle.
Your online storefront can become easier for your customers to use with effective social media tie-ins. Building a Facebook store and making it accessible from your other sites, makes a great addition to your online presence. Facebook users like to look around the site and may find your site and your products, and may even make a purchase, all while staying on Facebook. Doing this means they don’t have to leave Facebook and go to your site.
These may not be the solutions to every problem you will encounter, but they will give you a good idea of what to expect along the way. Social media is still in its infancy and, therefore, still morphing to suit people’s needs. Take advantage of all available options and lure your readers with strong content.